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Demystifying E-Commerce Wine


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Harpers Wine & Spirit’s third instalment in a series of exclusive in-depth consumer reports, Demystifying E-Commerce Wine – Strategies for Growth in UK Internet Wine Retailing, is now available to pre-order!

This latest report looks at UK internet wine retailing and how to maximise your online footprint by understanding the online purchasing trends and motivations of the UK consumer

Find out detailed information on key issues and trends including:

  • Barriers and motivators for online wine shopping
  • Consumers’ preferred online retailers for buying wine
  • Consumer attitudes to specialist online wine retailers
  • How much consumers spend online in a typical month on wine
  • Online trading up potential

Purchasing patterns and motivations are cross-compared by age, gender income and region, including whether consumers are wine drinkers or non-wine drinkers, and are presented alongside information on total internet consumer spending in Britain

Purchase the third in a series of comprehensive business reports from the new Harpers Data & Insights division now

Receive a 20% discount if you purchase more than one Harpers Data & Insights report

Previous reports include Demystifying the Consumer – The UK Off Trade Still Wine Market and Demystifying Restaurant & Bar Consumers – Strategic Insights into the UK On-Trade Still Wine Market

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